Illustrations, logo and brand identity created for the piadina shop In Pià.
The visual identity is based on the shape’s coincidence between the elements piadina-square, representing through an irregular circular shape the overlap of the two: a product of the tradition on one hand and the place where the shop is located on the other.
In fact, it overlooks a small square in the heart of Giulianova, a seaside town where relationships intertwine and summers pass slowly.
